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Seven Things Businesses Need on their Websites

Seven Things Businesses Need on their Websites

Your website is one of the most important parts of your business. Not only is it how many of your future clients find you for the very first time, it is also one of the biggest deciding influencers in your potential clients deciding to reach out to you, or to not. Your website can be one of the most powerful business sales tools you have, or it can hinder you.

A good website can create trust with your clients. It can grab attention, make you stand out, increase your credibility, enhance your professionalism, and ultimately grow your business. A well-designed website can allow small business owners in this ever digitalised world to both connect to, and engage with potential new customers, while also being a powerful marketing platform for your brand.

So, how can we ensure that your website is working for you, and not against you? Read on for our top 7 tips on how to create a phenomenal marketing platform that promotes your products or services, and drives your business’s growth.

1. A Clear Purpose

You know what your business does, and therefore what your website is for- but how clear is it to someone who’s just landed on your page? Are your services/products clear? Your business’s values? At its most simple: what do you do?

When a prospective client lands on your website for the first time ever, two things should be abundantly clear: what you do, and what you would want the visitor to do, ie- buy a product or book a service.

Some companies like to have both of these elements together on the home page, and other businesses opt to include a dedicated 1-2 pages to this. These pages could be titled “About Us” and/or “Our Services”, but you can create an even more imaginative, and attention- grabbing heading. Just don’t get too imaginative and out there, or your prospective clients will get frustrated.

2. Strong Brand Identity

Strong, consistent branding on your website will sell your business, if done right. Think of how you want to portray your business, how the branding should look. Think about the color scheme, font, what kind of graphics and/or photos, or do you not want graphics and photos? How much of your website is content, and how much empty space will there be? What is your brand’s tone? What is your message?

All of these considerations will help you to create a brand and a business identity that can be one of your most powerful marketing tools. A confusing, or conflicting brand and business identity will turn prospective visitors away from your website, and away from you.

3. Keep your Navigation Simple

It’s incredibly important to make it as simple and as easy as possible for prospective customers to find what they need on your website. The navigation on your website should be both simple and intuitive.

Consider how your website flows. Where are the pages linking? Is it intuitive? Does it make sense? How easy is it for your prospective clients to find your products/services? If it’s not easy, if it doesn’t flow- time for an upgrade!

4. High Quality Content

The saying “content is king” is somewhat cliche, but as with most cliches- that’s because it’s true. The higher the quality of your content, the better your website will do in search engine results, and the higher the chances of you landing new clients. Every single page of your website should have exceptionally well-written, SEO keyword-rich content. Go through every single one of your pages and look at it through the eyes of a potential customer- would your content match what they’d type into a search engine? If it does, then well done- now move on to the next page to check that too. If not, you’re missing out on important leads!

5. Contact information

You’d think we didn’t have to say this one, but we do. So many small business websites work against them as they do not have the correct, or up to date contact information- or the information is just too hard to find. Make sure that your business’s address, phone number and email are listed in your website footer, and make sure that the footer is on every single page of your website. In addition, you could also create a “Contact Us” page to make it even easier for your current and prospective clients to get in touch with you.

6. A blog

Let’s give you the most practicable possible example: how did you land up on this page? How are you here, reading Upstart Web’s content? Through our blog!

A Blog is an incredibly valuable marketing tool. This is due to SEO (search engine optimisation) and also because search engines favor sites with a large amount of high-quality content that is regularly updated. Create relatable, engaging, and informative blogs that attract readers and drive up your business’s place in search engine results.

7. Mobile-Friendly Design

The rates of websites being accessed through mobile devices in lieu of through computers are skyrocketing. Due in large part to mobile phone-based social media platforms such as Instagram and Platform, navigating websites through your phone is extremely common. However, what some small businesses don’t realise is that a website designed for a computer-based prospective client will not work for a prospective client trying to view your business from their mobile phone.

A good website needs to provide an absolutely seamless experience, allowing your users to view your content both on their laptops/desktops and from their mobile phones. To accomplish this businesses need to implement something called “adaptive” or “responsive” design.

A good website can be the difference between winning, or losing a new client. It can hinder your business, or it can be an incredibly powerful tool for promoting your brand. If you feel as though your website may be lacking in one or more of the above areas, get in touch with Mat from Upstart Web now!

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    It was great working with Mat on this project. Mat offered a number of valuable suggestions, was quick to follow up and produced a website that we are very happy with. We will certainly partner with Mat going forward with any of our future Website requirements.
    Turanga B
    Blackline Group
    Emilia Clarke
    Easily my most positive I.T. related experience. Even though Mat responded from outside my specified budget, I was confident that he understood my intentions for my project from the get go. Mat was quick to respond to any questions, guiding me through providing instructions using simple user friendly language. Mat was considerate of suggestions and made useful recommendations. Thanks Mat, for making a daunting prospect easily into a feasible possibility. Awesome! Highly recommended.
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    Excellent and prompt communication. Brilliant at problem-solving and explaining possible solutions. I wouldn't hesitate to recommend his services to anyone.
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    Emilia Clarke
    I am blown away by Mat’s service & expertise. I am so grateful for the quality of his work, his tireless patience & support and his genuine focus on delivering a web site that reflects my business, my clients and my approach. Do yourself a favour and stop searching - Mat is the guy to deliver your web site.
    Tabatha K.
    Sincerus Group
    Emilia Clarke
    Mathew did an amazing job in building my website. He is highly skilled in what he does and I liked that he could advise me in what would work best. He kept me informed of progress, communicated very well and made me feel that he was genuinely interested in my business. Mathew took my website way beyond what I could ever have imagined.
    Elena P.
    Emilia Clarke
    Mat is the ultimate professional who can articulate clearly and was truly the best person for my project. A great communicator, trustworthy and someone who went above and beyond to get the job done efficiently and to an exceptional standard.
    Jane C.
    City Adult Ballet
    We had a deadline that needed to be met and Mat worked on the site over Easter to ensure it was completed in time. The site was just what we required. Super clean and corporate in nature. Very happy. We're looking at another project now with him.
    Richard L.
    Sector NZ
    WOW!!! could not be happier. With these crazy economic times, 24 hour turn around to get our business selling online is exceptional. Will be contacting Matt again for all our website expansions.
    Kevin J.
    KC Ridge
    Emilia Clarke
    Phenomenally fast working and great communication - not to mention a great quality finished product! Could not recommend highly enough! The great thing about Mat, is that despite our inexperience, he was incredibly patient and helpful in walking us through and creating our website - thanks Mat!!
    Kurt S.
    Vehicle Buying
    Emilia Clarke
    Mathew went above and beyond with his service and worked day and night on our project. He was extremely professionally and listened and acted on all of our requests while adding in his professional opinion. Our website has turned out amazing and we are really happy with it. We will definitely be working with Mathew again. He has won our business!
    Zeher K.
    Building Inspections
    Emilia Clarke
    Mathew didn't just did what I asked, but found creative and better solutions to my needs and was able to surprise me. Moreover, he delivered in half the time it was supposed to take. Strongly advised for website building.
    Francesco C.
    Da Costa a Costa
    I have built multiple websites with private individuals, big companies and a few through outsourcing websites before but i have never came across someone as good as this guy! Anything i asked for...Done... literally in minutes... he's in the opposite time zone to me so when i'm working, he's sleeping... or at least he is supposed to be, but he replies to emails at any time day or night! Can't recommend Mathew enough, i'm really happy with the way he designed my website, the guys very easy to work with and could do anything i asked him to do!
    Joe J.
    Egrish Property
    Matt is an absolute Legend, quality of work is outstanding, communication is flawless and I will continue to use him for other projects and recommend him to anyone else. Total Star!
    Ben S.
    Mathew is amazing to work with on projects! He always delivers on time and looks out for the best interest of the client. I would highly recommend working with Mathew on your next project.
    Holly F.
    Salon & Spa's
    Superb. Great understanding of the project requirements, as well as being able to read my mind as to exactly what I wanted, and how I wanted it done. Always available to workshop ideas, and went above and beyond to deliver a fantastic result. I cannot recommend Mat highly enough.
    Elton W.
    Pudding People
    Honestly, I wish he was on my direct team! The best web designer i have ever worked with! Thank you again for the amazing work! I will recommend to EVERYONE!
    Timothy D.
    Mat was very efficient, polite and patient with my many requests about this project. Same as when he built our website. He really knows his stuff, but is very professional in how he works with you. Which is why we've engaged Mat again after the last project.
    Peter K.
    Classic Siam
    Practical, prompt, adaptable, creative, responsive, collaborative, not sensitive, can do attitude. Couldn't ask for more. first rate. will use again for sure.
    John W
    Apex Exchange
    Mat is completely awesome in every single way. I have worked with Mat a couple times now and will continue to do so, his work is exceptional, he is easy to deal with and is a credit to the platform.
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    Project Manager
    Mat is a rockstar at his craft. He was quick and efficient and delivered a quality project much sooner than estimated. He is very professional and very easy to work with. I will definitely higher Mat again in the future when I need more work done. It was a pleasure working with him.
    Caleb Gomez
    Not For Profit Director